Welcome To The Family — Porsche | IFC

We partnered with Porsche and IFC to create this half-hour broadcast programme, which paints a family portrait of the American Porsche driver. We spoke with everyone from Jerry Seinfeld and legendary race drivers Hurley Haywood and Jeff Zwart to a 20-year old female champion-in-training, and a retired pharmacist family man in upstate New York. Showing a more humanistic side of the Porsche marque, Welcome To The Family invites viewers into the brand’s world while introducing the new four-door Panamera model.

In addition to the half-hour documentary, we created four short-form teaser videos (above), featuring several prominent characters.